·
Before you begin to write, make a list of things
you want to focus on – your purpose for writing. Stick to the points that support this
purpose. Get rid of everything else, no
matter how clever, erudite, or special such points may seem to you.
·
Take that well-developed sense of purpose and
apply it to your opening statements. Use
single-idea, short sentences. Get to the
point in the first paragraph. Don’t lead
readers on; they may not follow.
·
Use the active voice, personal pronouns and an
upbeat and conversational tone throughout.
·
Conclude with what you think the reader’s – or
your – next move should be. Make your
last sentence a call to action.
