It depends if you’re talking business (truthful business) or personal life:
Rationalize = make (a company, process, or industry) more efficient by reorganizing it in such a way as to dispense with unnecessary personnel and/or equipment.
Relationalize = Building capabilities of an organization through relational databases, systems, and experiences.
As long as this is done truthfully (and not falling into the "Rational-lies" trap), why do you need to have one without the other? They're not mutually exclusive.
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