How do you make what you say "stick"?

Make what you say stick

Whenever possible, visually illustrate what you say with objects, charts and diagrams, handouts or pictures.

Research from the U.S. Public Health Service Audio Visual Facility found when people are taught by words alone, their immediate recall of the material is 70%. Three days later it’s just 10%.

But when people are told and shown information, immediate recall is 85%. Three days later it’s still 65%.

Source: Straight Answers to People Problems, by Fred Jandt. Published by Irwin Professional Publishing, 800-634-3966.