How do you write a strong letter?

Here are some tips to help you build a strong letter from start to finish:
 

·         Before you begin to write, make a list of things you want to focus on – your purpose for writing.  Stick to the points that support this purpose.  Get rid of everything else, no matter how clever, erudite, or special such points may seem to you.

·         Take that well-developed sense of purpose and apply it to your opening statements.  Use single-idea, short sentences.  Get to the point in the first paragraph.  Don’t lead readers on; they may not follow.

·         Use the active voice, personal pronouns and an upbeat and conversational tone throughout.

·         Conclude with what you think the reader’s – or your – next move should be.  Make your last sentence a call to action.