Wikipedia defines Absorptive Capacity as the “ability to recognize the value of new information, assimilate it, and apply it to commercial ends”. Let me say from experience that the best indicator of future assimilation and application of information is past performance of how that new information has been assimilated and applied. You must spend a considerable amount of time/money on Research & Development to develop extensive KM (Knowledge Management) systems and build a database of easy-to-retrieve information. This includes all information...not just new information.
What you don’t recognize, you can’t assimilate (sounds like the Borg on Star Trek)…and what you don’t assimilate, you cannot apply
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